Announcing our new logo and look!
After 27 years, we’ve updated our brand identity which includes a new logo, colours and font. You’ll see our new look on our website, Facebook, Twitter and anywhere we’re out in public. We believe the new look better matches what we’ve become since 1990: a vibrant and progressive tax and accounting firm with deep roots in our community and an innovative approach to serving individuals and businesses in BC and Alberta.
Since we started in 1990, we’ve more or less stayed with a round design and our gold half moon (although we slightly altered our font to have something a little less swirly, highly technical term). But in the last few years we’ve changed quite a bit. We expanded our office in New Westminster, our founding partner Gabrielle transitioned from practicing to doing more speaking engagements on financial literacy, we added a new partner, Alex Young, and we’ve started serving clients not only in the lower mainland but all across BC and Alberta.
The old look didn’t seem to suit us as well anymore so it was time for a change. Getting a ‘makeover’ was fun and exciting!
Our design goal was to match our look with our values and the clients we serve. We hired a talented local group to find something that conveyed what we are: approachable, smart, professional, friendly, and connected. Above all, never stiff or stodgy.
The original brand colours felt slightly collegiate so the new colours were selected as a refreshing difference from traditional tax and accounting firms. The sans serif font is deliberately modern and light. Our decision to use negative space for the “L” and “N” of Loren Nancke was inspired by the idea of having a business life that’s clean and uncluttered with room to breathe – some of the benefits we dedicate to bring our clients.
We hope you like this new look and feel for Loren Nancke! Keep an eye out for more updates—more content and new events—as we continue to try to better serve our clients with straightforward advice, practical strategies and modern ways to manage and grow your business.
Loren Nancke is a vibrant and progressive tax and accounting firm with deep roots – over 25 years in western Canada – and an innovative approach to serving individuals and small businesses in BC and Alberta. Our strength is our people; an award-winning team of hardworking professionals who know that at the heart of every small business is a person who needs straightforward advice and practical strategies to manage and grow their business. We provide services and solutions that save our clients time and money, giving them the opportunity to focus on the things that matter to them. Loren Nancke is based in North Vancouver and New Westminster, BC.